Start



The windows are bland but when you enter the store it is full of vibrant, coloured garments that catch your eye. The outside of the store is bland because of the target audience the shop is trying to portray e.g for a professional man or women. The store is situated in a fairly remote area but due to its high reputation people will go their for a specific buy. The garments in Start are very expensive and there are a few branches of Start along the same road each focusing on a different target market.